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Tesla to End Cybertruck After Years of Poor SalesTechnology
Tesla plans to wind down Cybertruck production in Texas around mid-2027, ending a project Elon Musk once called key to the company’s future.
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Tesla plans to stop making its Cybertruck in Austin, Texas, in the middle of next year after years of poor sales, two sources familiar with the matter said. The decision would wind down production of the company’s first new model in years at its Texas gigafactory around mid-2027.
The sources declined to be identified because the details are not yet public. It was not immediately clear whether Cybertruck production would be moved to another facility or phased out entirely. The automaker’s Austin plant is the only known Tesla facility equipped to manufacture the specialised components for the heavy, angular model.
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The vehicle has been a high-profile misfire for the company and its billionaire chief executive, Elon Musk. The decision would mark the definitive end of a project Musk once described as key to Tesla’s future, yet one that has yet to prove itself commercially.
The announcement comes at the end of a bruising week for Musk, as his record political spending of nearly half a billion dollars yielded little in Tuesday’s United States midterm elections, with the vast majority of the Republican candidates he backed losing their races. Combined, his companies were on track to lose more than 180 billion dollars in market capitalisation for the week.
In response to a user on X, Musk called the Cybertruck the best vehicle Tesla has ever made and the wind-down the end of an era. Tesla has been shifting its focus to robotics and autonomy, a transition analysts say comes at the expense of the electric-vehicle business it helped pioneer as Chinese rivals gain ground.
Tesla began delivering the Cybertruck to customers in late 2023. According to automotive data platform Kelley Blue Book, the company sold only 20,237 Cybertrucks in the United States in 2025, down 48 percent from 38,965 in 2024. Around the start of production in 2023, Musk had predicted annual sales of 250,000 units.
Former Aston Martin chief executive Andy Palmer said it did not make sense to keep the vehicle going when it was not meeting its targets, adding that every rational car industry figure would say the same. Musk’s SpaceX was one of the model’s biggest customers last year and bought Cybertrucks worth 131 million dollars from Tesla in 2025 at list price, according to its stock market filing.
Right from its unveiling in 2019, the Cybertruck was a controversial choice. The launch event was marred when Musk tried to prove its windows were shatterproof, causing large cracks in two of them. During the official launch in 2023 he presented it as a futuristic competitor to pickup trucks from General Motors and Ford, but the model has struggled to meet those expectations, and Tesla has issued 11 recalls for it since it went on sale.
The Cybertruck’s sharp-edged stainless-steel design also limited its prospects in markets such as Europe, where crash rules take pedestrian impact into account. Tesla has sold only a few thousand Cybertrucks in Canada since 2024. Tesla did not immediately respond to a request for comment.
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