Course Overview: From Novice to Expert in AI-Driven Advertising
What You’ll Learn
- Fundamentals of AI in Digital Advertising: Get to grips with AI-driven techniques for Google and Meta platforms.
- Google Ads Mastery: Set up and manage successful Google Ads campaigns utilizing AI tools.
- Meta Advertising Expertise: Optimize Facebook and Instagram ads using advanced AI strategies.
- Google Analytics 4 Proficiency: Leverage GA4 for actionable advertising insights.
- AI-Enhanced Ad Creatives: Create compelling ads with AI support.
- Advanced Meta Tracking: Implement Meta’s Conversion API and Pixel for precision targeting.
- Audience Insights & Segmentation: Develop robust advertising strategies.
- ROI Optimization: Improve ad spend efficiency with AI-driven insights.
- Effective Ad Copywriting: Use ChatGPT to craft persuasive ad copy.
- Structured Meta Ads Campaigns: Prepare for sales success with well-planned Meta Ads objectives.
- GA4 and Google Search Console Integration: Achieve comprehensive analytics.
Requirements
- No Prior Experience Needed: Ideal for beginners with no background in advertising or AI tools.
- Positive attitude: a willingness to learn and experiment.
- AI Tools Access: Utilize free versions of ChatGPT and Gemini AI, with Plus subscriptions being optional.
- Ad Creative Tool: Explore Ad Creative AI with a free trial.
- Browser Extension: Install the 200+ Free Prompts for ChatGPT extension for Google Chrome.
- Hardware: A desktop computer is recommended.
- Accounts: Gmail for Google services, Facebook ID for Meta services.
Course Description
Welcome to the ultimate guide to AI-Powered Digital Advertising. This course will change your way of dealing with promotion by saddling the force of simulated intelligence across Google and Meta stages with apparatuses like ChatGPT, Gemini simulated intelligence, and Google Investigation 4.
Course Breakdown
Segment 1: Underpinnings of Artificial Intelligence in Advanced Publicizing
- Figure out how to involve ChatGPT and Gemini computer-based intelligence for content creation and mission arranging.
- Generate creative social media ad content with AI tools.
- Develop precise buyer personas and social media plans.
Section 2: Google Ads Mastery
- Set up Google Ads accounts and optimize with AI-powered search campaigns.
- Learn advanced targeting techniques and campaign optimization.
Sections 3–5: Advanced Google Advertising Strategies
- Master Google Performance Max campaigns.
- Utilize Google Looker Studio for reporting.
- Refine audience engagement with Google’s targeting features.
Sections 6–10: Mastering Meta Advertising
- Navigate Meta Business Suite and Ads Manager.
- Use Meta Pixel and Conversion API for advanced tracking.
- Optimize campaigns with Meta’s AI-driven tools.
Sections 11–12: Driving Sales with Meta AI
- Plan and execute high-converting sales campaigns.
- Utilize meta-AI for precise audience targeting.
Section 13: Google Analytics 4 Integration
- Integrate GA4 with Google Search Console.
Section 14: Career Advancement
- Use your skills to negotiate better job offers.
Who This Course Is For
- Small Business Owners: Optimize your marketing strategies and budget.
- Marketing Professionals: Enhance your skills in AI-driven tools.
- Freelancers: Offer advanced advertising capabilities to clients.
- Career Changers: Transition to tech-driven marketing roles.
- E-commerce Managers: Drive more traffic and sales with targeted ads.
- Social Media Managers: Integrate advanced AI tools into your strategies.
- Tech enthusiasts: explore the intersection of AI and marketing.
- Students and graduates: Gain practical skills for a competitive edge.
- Marketing Consultants: Stay ahead with the latest in digital advertising.
- Data Analysts: Refine strategies with data from AI-driven campaigns.
This course equips you with the knowledge to succeed in today’s digital landscape, whether improving a business’s online presence or advancing your career in digital marketing. Join us and become a leader in AI-powered advertising.
