Course Overview:
Master the art of paid search advertising with this all-in-one training for Google Ads and Microsoft Ads (formerly Bing Ads). Designed for beginners and professionals alike, this 100-day bootcamp covers everything from basic setup to advanced optimization using real-world examples and industry tools like Ads Editor, Merchant Center, Manager Accounts, and Search Ads 360 (SA360).
Table of Contents
What You’ll Learn:
- Google Ads Mastery—From setup to scaling
- Microsoft Ads (Bing Ads)—Comprehensive coverage
- Hands-on training with 100+ real-life examples
- Strategic use of Google & Microsoft Ads Editors
- Setup and management of Shopping, Display, Video, and Performance Max campaigns
- In-depth training on Remarketing & Call Campaigns
- Expertise in Search Ads 360 for enterprise-level ad management
- Performance analysis & optimization techniques
- Use of Excel & Google Sheets for data-driven decisions
- Proven methods for eCommerce & service-based businesses
What’s Included:
- 45 hours of on-demand video
- 11 in-depth articles
- 33 downloadable resources
- Accessible on mobile & TV
- Certificate of Completion
- Assignments for real-world practice
Who This Course Is For:
- New to Digital Marketing? Start from scratch and grow fast
- Experienced Marketers? Sharpen your skills and go deeper
- Business Owners? Learn to advertise and boost revenue
- Freelancers/Agencies? Master tools to manage multiple clients
Course Highlights:
Google Ads—Full Campaign Coverage:
- Search | Shopping | Display | Video | Performance Max | Demand Gen | Phone Call Ads
Microsoft Ads—Campaigns & Tools:
- Paid Search | Shopping | Performance Max | Audience (Native, Display & Video)
Advanced Tools & Strategy:
- Google Ads Editor
- Microsoft Ads Editor
- Google Merchant Center
- Microsoft Merchant Center
- Search Ads 360 (SA360)
- Manager Account (MCC) usage
Why Choose This Course?
✔ Updated for 2025—fresh content and the latest tools
✔ Step-by-Step Training—Learn at your own pace
✔ Taught by Experts—1000+ students trained
✔ From Theory to Practice—Real results, real strategies
✔ One Course, Two Platforms—Google Ads + Microsoft Ads mastery in one package
Requirements:
No previous experience needed. We start with the basics and build up to advanced concepts—ideal for learners at all levels.
Ready to Become a Paid Ads Expert?
Join thousands of students who’ve elevated their digital advertising skills. Start your journey today and build powerful, results-driven ad campaigns with confidence.
